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DESIGN AND IMPLEMENTATION OF COMPUTERIZED STOCK MARKETING REPORT
ABSTRACT
Most Stock Marketing Report, production, and
manufacturing firms have the basic problem of information flow between the
various departments within the organization. This research is intended to
highlight the role of a computerized Stock Marketing Report information system
in NSEC Compare to the manual system of Stock Marketing Report. To identify the
various problems involve in the existing Stock Marketing Report information
system of NSEC is the purpose of this research and to the proffer solutions to
them. Data were collected both by interview methods and observation method.
Stock Marketing Report models had developed in this research as well as Stock
Marketing Report system. Secondly, the study also investigates how NSEC manages
the Stock Marketing Report information system. Finally computer based Stock
Marketing Report information system is suggested as a solution to more
structured, efficient and effective Stock Marketing Report control.
CHAPTER ONE 1.0 INTRODUCTION
The ultimate aim of manufacturers is to produce
goods they can sell to users immediately at a profit. An interaction between
the producer and the consumer tales place. This interaction is initiated,
developed, and managed by producer’s Stock Marketing Report staff. The business
function of Stock Marketing Report is concerned with the planning, promotion,
and sale of existing products in the existing markets and development of new
products and new markets to better serve present and potential customers.
Today Stock Marketing Reports performs a vital
function in the operation of a business enterprises i.e. (as the primary
interface between the manufacturer and the customer). Performing the Stock
Marketing Report function in business has become a much difficult assignment
because of the dynamic environment of today’s activities which includes:
Rapidly changing market demands
Steadily increasing consumers pressure
Proliferation of new products
Intensified competition
Growing government regulations.
Business firms have increasingly turned to the
computer to help them perform the vital Stock Marketing Report functions in the
face of the rapid changes of today’s environment. Computer, therefore, because
of its speed, memory capacity, versatility and accuracy, has been the catalyst
in the development of Stock Marketing Report information system, which
integrate the information flow required by the many Stock Marketing Report
activities. Computer is also used to make business decision involving millions
of naira and so saves man from a tremendous amount of time consuming work.
Today computer is used as a control system for
controlling Stock Marketing Report costs, diagnosis of poor sales performance.
Nevertheless, computer is also used as research system for advertising
strategy, pricing strategy and evaluation of advertising expenditure and
continuous experiment.
This project work, computer based Stock Marketing
Reports information system is taken to critically analyse and fashion out ways
of implementing computer in NSEC.
In this chapter, the researcher established the
aim, limitation and purpose of the study, scope, statement of the problems,
assumption and definition of terms.
1.1
STATEMENT OF THE PROBLEM
The NSEC produces and markets over four different
brands of alcoholic drinks. These products are sent to the various stored and
other branches or deport with the country. The large volume of stock coupled
with the vast distribution not work creates some control and management
problems.
The operation of the Enugu deport presently is
completely manual and lacks some degree of information retrieval facilities.
So, obtaining, storing and updating information on each of the items is not an
easy task. It takes hours and at times, days, to locate any information acquired
due to the volume of files involved.
1.2
PURPOSE OF THE STUDY
The purpose of the study is to design a computer
based Stock Marketing Report information system for NSEC.
1.3 AIMS OF OBJECTIVE
The aim of this research is geared towards
finding the procedure employed by the management of NSEC in obtaining
information from the Stock Marketing Reports department and to keep track
records of available items when needed, its re-order, and to indicate the
product that are not selling in order not to waste money in keeping stock of
the quantity of good purchases, sold, and produced.
The project objective is to find solution to the
misinformation of the flow of data between the Stock Marketing Reports
procedure and the management decision, by introducing a computer based Stock
Marketing Report information system which will reduce the misinformation, be
faster, accurate, reliable and improve output report that will help the
management in her plans and decision making.
Because of the above problem highlighted in the old
system, it becomes necessary that a new computer based data base management
system may be designed to handle the duties.
1.4 SCOPE OF THE STUDY
The study is attempted to analyse the Stock
Marketing Report concept of the NSEC and the ways of improving its
effectiveness with the aid of computer.
The study is limited to NSEC Enugu depot with
research from the Stock Marketing Report department.
1.5 LIMITATIONS
Some problems crop up in the course of carrying
out the research. These are:
Financial constraint
Time factor
Insufficient information from the Stock Marketing
Report department
1.6 ASSUMPTION
I assumed that computer could be applied only to
the areas selected below:
Distribution of products
Stock control
Data processing and information retrievalDaily
record form
1.7 DEFINITION OF TERMS
Some terms are defined as they relate to their
particular usage in the study. The terms include: Stock Marketing Report,
system, distribution, hardware, software, and information, Guinness.
Stock Marketing Report: The selling of a
particular product to individual that wish to by.
System: Step we follow to achieve a particular
goal. It is also an inter-related parts each of which can function
independently.
Distribution: Transferring or dispatching of a
particular product into different locations.
Hardware: Physical component that can make up or
build up a computer system.
Software: Programs written to activate the
computer system
examples Dos, Window, Lotus etc.
Information:
Data that have been
interpreted and understood by the
recipient of the message.
Guinness: The establishment that produces gunnies
drinks of all sorts.
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